Director of Content and Operations, Narrative /May '15- Nov ‘19
• Led content production and operations for 20 start up Innovation Agency. Role also encompassed all client facing project management, creative development, copywriting, creative resourcing, managing agency time tracking, estimate tracking, creating SOWs, resource allocation, legal clearance, contracts. Managed producers, UX designers, designers, and developers. Responsibilities include writing and building presentations to communicate concepts to clients and strategic partners.
• Led the innovation team to a myriad of successes including concept validation, beta launches, physical prototypes, and real world deployments. Productions included AR, VR, Wearable technology, product design and development.
• Launched Narrative Film Production arm. Sourcing and signing directors, and mounting live action content productions, including editorial and EFX. Executive Producing role from treatment through wrap.
Freelance Executive Content Producer /July ‘11 to April '15
• BBH March '15 - April 15, Sharpie Global
• The BAM, Feb '15 - March '15, Launch of Valeant's Onexton brand, campaign for Zovirax
• VML, Oct '14- Jan 15, Social Media Roadtrip for Chevron with Ice Road Truckers
• Sapient Nitro, Oct '13- July 14, Experiential launch of Abbot Corporate Image Campaign
• SS&K Feb 13 – May ‘13, Immigration Reform and MSNBC
• Taxi NY Nov 12- Feb ‘13, Mio Superbowl effort including TV spot and digital campaign
• Johannes Leonardo July ‘11 – May ’12, Google Project Re-Brief (8 Cannes Lions, including first ever Mobile Grand Prix)
SVP, Executive Content Producer, Publicis /July ‘10 - July ’11
• Produced campaigns for P&G, Nestle, and L'Oreal. Won Publicis Lion (internal award) for best campaign of the year for a Garnier launch. Lead Facebook initiative for Lean Pockets, creating an 8 part film series. Created award winning work for both Crest and Oral B.
Freelance Executive Content Producer /July ‘08 to July ‘10
• BBH, JWT, Publicis, Taxi NYC, Interbrand
SVP, Creative Integrated Operations, Lifetime Networks /Feb ’07 - Oct ‘07
• Developed integrated content for Lifetime, Lifetime Movie Network, and Lifetime Real Women Network, Lifetime VOD and Lifetime.tv. Launch of original series – Army Wives, State of Mind, and Side Order of Life.
SVP, Associate Director Content Production, Grey/Jan ‘05- Feb ’07
VP, Executive Producer,Jan ‘03 – Jan ‘05
Producer ; Assistant Producer, June ‘93 – Jan ‘03
• Managed (in associate role) a department of 35 producers, plus in-house post facility, casting department, and music department.
• Leader of integrated content efforts for entire agency - microsites, websites, games, films, data mining, seeding, events, collateral.
• Produced campaigns for: Diageo – Captain Morgan, Tanqueray, Crown Royal, Parrot Bay, Mars – Starburst, Twix, Milkyway, Cookies &, Frontier Airlines, Panasonic, P&G – Pringles, Febreze, Downy, NY Lottery, Post Cereals, Dominoes Pizza, Block Drug, Pfizer, Red Lobster, Olive Garden, Novartis brands, Remington, Slim-Fast. Additional Creative Credits – wrote/concepted/art directed TV commercials for Starburst “Baby” spot, and Starburst “Beach House ‘04” campaign.
Awards: All major advertsing awards, including the first ever Cannes Lions Mobile Grand Prix for Google's re-imagining of Coke's Hilltop as a mobile experience.
Education: College of William and Mary - Bachelors of Arts
Interests: Snowboarding. Comics. Cinema. Screenwriting